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Increasing Productivity: A Few Tips for 2022

Dec 20, 2021, 07:00 AM by System

Real estate professionals nationwide this month are reviewing their business plans and raising their own bars with the goal of increasing productivity in 2022.

As your industry partner, we are reviewing our systems as well, in an effort to ensure we have best practices in place to bring your real estate transaction to a timely and efficient close.

Time-management experts tell us that increasing productivity is a lot like managing your money: the key is to make the most of every hour (or dollar) and make the right investments.

Try these tips to advance your goals going forward:

Track your time - Most people are not very good at estimating where their time goes. Take a week to make careful notes on how many hours you spend on data management, communicating with clients, lead generation, marketing, networking, showings, open houses, meetings or classes, and paperwork.
Rate your activity - You know which of these activities you are most comfortable with, and which you tend to put off. Based on what you’ve recorded, decide on the areas where more - or less - of your time should be spent.
Organize - Using these insights, block out specific time periods for doing the things you like least, like paperwork, perhaps, or responding to voicemail. Also, take a hard look at whether you are ready and able to hire administrative help to free you from some of these tasks and allow you to spend more time communicating with clients.
Optimize technology - Your CRM is the heart of your business. Using tools like this for market analysis, document management and customer tracking will help you increase efficiency and decrease stressors.
Evaluate your work/life balance - Most agents and brokers are called upon to work evenings and weekends. But family, friends, exercise and recreation are crucial for your health and peace of mind. Take steps to ensure you are enjoying a balanced lifestyle.

Barbara Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade.

Published with permission from RISMedia.